Your new favorite shirt!
Poncho isn't one of those big companies that’s owned by an even bigger company that cuts corners to make an extra buck. In fact, when they hear “extra buck,” they are likely thinking whitetails. That’s because they a team of lifelong outdoorsmen who look for any and every excuse to get as far out as possible into the wild places that feel like home.
Poncho was born outdoors. Their founder, Clay, had a previous life as a fishing guide in Alaska. And while he loved the feeling he got from taking others deep into the backcountry, he couldn't stand the fishing shirts available at the time. They fit like parachutes at best, and trash bags at worst. Full of loops and straps that didn't do anything except get in the way. So when he returned to civilization, he set out to find a better way. And that....he did.
They a modern company with old-fashioned principles: Do the right thing. Make things that live up to your values. Avoid waste. And empower people to do what they love. Mad River Outfitters is proud to be in a select group of dealers for Poncho Outdoors!!!