Since 1994 in Columbus, Ohio
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High quality merino wool socks and apparel to equip all of your outdoor adventures

At Smartwoold, they  love love love getting outside. They love it so much, they dedicated themselves to making gear designed to keep people comfortable and confident when they venture out into the wild.

They choose to work with Merino wool because it’s pretty darn perfect for every adventure regardless of season. Each fiber naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors (we tested it ourselves).

These benefits of wool enable athletes and outdoor enthusiasts to go farther and experience more—making it the ideal performance material for exploring nature. Plus, it’s crazy comfortable.