Boradors Mad River Rogue to be exact...but we just call him "Rogue". The now infamous fox red Labrador retriever joined our staff in September 2014 and we are thrilled to have him. He follows in the footsteps of our also legendary "Bear" who worked in the shop from 1994 to 2009 when he passed away, fat and happy after a long retail life. Rogue has picked-up the torch and carries the tradition forward.
Rogue is in the shop most days and serves as our official greeter. He'll usually come up and say "Hello" and "Welcome to Mad River Outfitters"...of course in his own Labradorean way. He's a real people "person" and especially LOVES when kids come to visit. Stop in and say hello! He'll be glad to see you.
Unfortunately, Rogue left us, and the world, on June 3rd, 2025. He is greatly missed and the shop will never be the same without him.