Since 1994 in Columbus, Ohio
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A Message to Our Customers

Friends, first week of July and our last week here at 813 Bethel Rd. in Columbus. The end of an era for sure, but the beginning of an exciting new one as well. Coming soon... MRO 2.0!

We are packing things up this week and getting ready for the "big move" which begins next week. During this time of moving the shop, we will be closing things up completely and unable to conduct business in our normal fashion. Here is what is happening this week:

• The online store will shut down for orders this Thursday, July 9th at 6:00 p.m. All orders placed before that time will be processed and shipped as usual.
• Curbside pick-ups of said orders will be available until close of business on Saturday, July 11th at 5:00 p.m.
• We will be closed for business completely from July 12th- July 26th and hope to resume "Normal Operations" in our new location, 833 Bethel Rd., on July 27th. We'll keep you informed if this changes.

Please see our Blog for videos, information and updates.

We thank you for your patience and support of Mad River Outfitters during this transition and upgrade to our business!

Simms River Camo

Simms is by far one of the most respected and recognized names in the fishing industry.

Developed in conjunction with Veil Camo, Simms River Camo uses mother nature's own mathematical signature in every step, layer, nook and cranny of the design process. Using theories like fractal math, chaos math, and the Golden Mean, the River Camo pattern is designed to distort the fish's ability to detect shape and movement.

• Strong breakup with both large and small shape distortion that blends to work at any distance
• Shape and distortion influenced by both the environment of the Rockies and the way water manipulates light
• Color palette is tuned for the river environment of the Rockies and fish's ability to see and perceive color

Here you will find a full listing of the new Proprietary River Camo products by Simms.

Don't see what you are looking for here or need some help? Reach out to us here, we're happy to help!